Translation Industry and the Evolving Global Marketing Scenario

Have a look at some interesting figures that the recent past has doled out. An assessment from research firm Common Sense Advisory has observed that 63 percent of global brands have reached more customers lately through an increase in the number of languages on their websites.

Localization has turned up as the 4th fastest-growing industry in the United States, according to the Centre for Next Generation Localisation.

If we look at what the US Census Bureau has gathered – a minimum of 350 languages are spoken in US homes. This is just a hint of the influx of a multi-lingual impact that other regions in the world have been embracing.

How can a brand not employ a translator for English to Spanish when targeting a Spanish customer who is looking for a product in the SEO list? Wouldn’t this user walk right past the brand if it doesn’t appear in a multilingual format across mobile devices, websites, and SEO lists?

Why does a brand tap services for translation from French to English? To make sure that a potential user doesn’t dissolve in the air just because the branding content was not served in a more comfortable language? Yet, today, despite these multi-lingual winds, about 53.6 percent of web content stays in English.

Brands have to adapt to this new multi-lingual, truly global world. And some of the smart ones are very well adapting it already.

The rise in the number of LSPs (Language Service Providers) – as many as 18,000 firms worldwide, as per Common Sense Advisory – is indication enough.

These language translation services can either offer specific segment or service like translation, localization or interpreting or they can bring a slew of accessory features as full-service providers. These LSPs would cover everything, right from translation, interpretation, web content, audio-video content features, publishing, and narration to machine translation, transcreation, localization, localization engineering, etc.

Powered with a rich pool of professionals, instead of just freelancers; and assisted with advanced technology and offerings that emerged from innovation; these LSPs are charting a new path of solutions that brands tap with outstanding results.

Overall, the translation industry has seen a clip of 6.46 percent growth recently and the journey is becoming more interesting every quarter.

Brands and businesses are coming up with new needs and potentially huge opportunities in many areas. Mobile devices, video content, subtitles, instruction manuals, app localization, software interfaces and many other upcoming areas are bursting with a new degree of demand and appetite.

It’s a time of ample opportunities but also the time for the right set of services to come and play. Shallow and sub-standard work can serve a small segment with no precise strategy but for a multitude of brands or marketers, what is needed is a full-spectrum offering equipped with deep expertise. The use of professional language translation services will make translation truly worth the effort.

It’s a global world and not just brands in the existing mediums of the web, branding collateral and advertising need the support of translation expertise but also brands that are nascent or about to incorporate extensions like apps, mobility or IoT in an unprecedented way.

Language translation service providers with the right resources, skills and experience can push the lever in the right direction. They can bridge the distance between businesses and new age customers, no matter where they are – on a website, on a road, in an aisle, on a mobile app, or simply, on Google looking for a rival brand.

Translation is not a quick fix but a deep and overarching strategy about branding for the new millennium. There is no way to cut corners or do it in a lazy way. Get it done from the best in the industry as this could define the future of your brand in overseas markets.

I am an Expert in the medium of language translation services. I have working knowledge in Translation from french to English and provide Multilingual E-mail Support.

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President Trump’s Planned Corporate Tax Cut and the Effect on Globalization

President Donald Trump is a very controversial figure and he has been ever since he decided to run for president, and maybe even before that by some people. People either hate him or like him there is not much in between. The same goes for most of which he is trying to accomplish as the new President of the United States. One of his proposed plans is to cut corporate taxes down to 15 percent from 35 percent. This proposed tax cut has a major effect on not only the U.S., but the whole world. This tax cut effects globalization and has a possibility of having a positive impact for the country.

Globalization is affected by the change of where companies want to be because of tax laws. A lot of companies decide where they locate some of their businesses and headquarters by the tax laws in the countries they are considering of setting up in. With President Trumps plan to cut corporate taxes from 35 percent to 15 percent it will make companies want to come back to the United States. One reason companies would want to come back to the United States or start their business there, if this corporate tax cut does happen, is because it would put the United States as tied for third lowest corporate tax rate in the Organization for Economic Cooperation and Development (OECD). This organization includes 35 different countries, some of which are Japan, France, Germany, Mexico, and Italy to name a few. The only countries lower than the United States would be Ireland and Switzerland, plus the U.S. would be tied with Canada at 15 percent. Compared to where the country is now, which is the highest in OECD. Having this low of a tax would entice companies to come to the United States to operate their business because a lower corporate tax allows companies to keep more of their profits.

This plan does not only benefit the corporations. It also benefits shareholders around the world. As mentioned before with the lower tax rate comes more profits for the companies taking advantage of the lower tax rate. This could also mean that those companies will declare more dividends because they have more revenue. This would directly benefit the shareholders. Even if the company does not declare dividends, whether because they have not declared dividends in the past or if they just did not feel like declaring extra dividends from the revenue increase, there would still be a positive impact on shareholders from the proposed corporate tax cut. The benefit they would receive would be that it would probably lift the stock market earnings up. This would help stockholders because they would be getting more money from their investments even if the companies they invested in did not pay out dividends because of the increased revenue that would likely come with the lower tax rate.

Trump’s corporate tax plan goes even farther than helping the corporations and the stockholders. His corporate tax cut plan helps Americans. The first way his plan benefits Americans is that when corporations decide to build their factories and companies here they are going to need workers to work there. Thus, creating jobs for Americans that are in desperate need of jobs. Another way his plan benefits the American people is that it could bring prices down on goods. The reason for this is because the companies that would move or start up here would have the products in the United States already. So, they would not have to pay to have them shipped back into the United States, thus allowing them to lower the costs on some of their products to help them sell more of the products. Globally this does not really help other countries. The exact opposite that is happening in the United States would happen in the countries where the companies move from. However, it should not be as dramatic of a change because some companies may be loyal to the country they are in and not move just because of the tax cut that Trump plans to enact in the U.S.

Whether President Trump’s proposed corporate tax cut comes into effect or not remains to be seen. However, no matter if it passes through congress and becomes the new corporate tax, it will affect everyone around the world. The tax plan would help the U.S. out with a lot of things, but also has a huge effect on globalization.

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Should You Join A Prepaid Legal Plan Service?

A legal plan service or membership program, is a concept that has been around for a number of years. Legal plans became popular in Europe in the 1930′s, and they remain popular and well-known there today. In America, legal plans have also become increasingly popular, as more companies have offered different plans, and individuals and business have seen their value. Legal plans work by providing basic coverage and attorney services for a membership, or a prepaid fee, that is usually paid monthly or yearly. By paying the membership fee, you have access to an attorney and their services, where without the plan you would have to pay, in some cases, a substantial fee. Having a legal plan service can make good sense, but it won’t solve all your legal issues.

Most of these plans focus on preventative legal care, so you can get legal assistance and advice before you start having legal difficulties. They also cover some basic issues that many individuals or businesses need legal assistance with. You will be able to have a free consultation with an attorney at no additional cost, often initially by phone. You can usually call the attorney on as many different legal issues as you want, you will receive a free consultation for each question or issue. This can be a powerful tool, as you can often get many of your legal questions or issues handled this way.

Other services are also included in legal plans. Normally a free will will be included, with yearly updates. Many plans will also write a letter or a make a call on your behalf. This is a valuable service if you are having a dispute, as an awareness of attorney representation can clear up many issues with a 3rd party. In addition, you will also have coverage for contract or document review, where your attorney will review documents, such as agreements or sales contracts, and answer any of your questions. If you need more legal assistance, such as an appearance in court, or extra legal help, you will get a discount on the attorney’s hourly fee.

There are a variety of legal plans available. The most basic plan is the individual or family plan, but many legal service plans also offer business coverage, where they provide basic legal services tailored for a business. There are even more specialized legal plans available, such as one designed just for truck drivers. A great way to join is to see if you workplace offers a plan as an employee benefit package, many do. In many cases, you can join for free or reduced cost.

There are some limitations. Prepaid legal services are not designed to solve preexisting or ongoing legal issues. There focus is on preventative care and access to an attorney for a consultation. If you have a major legal issue, such as a law suit, a divorce, or bankruptcy, a legal plan will be of limited assistance, although you will probably get a discount of the hourly rate you would normally pay an attorney. A legal plan service is a way for middle class Americans to have the access to attorneys that used to be the province of the wealthy. Having a plan is a great way to help keep yourself out of legal trouble with preventative assistance, but it won’t solve all of your legal problems.

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Expert Legal Help From True Lawyers

Have you ever imagined what will happen if you are sued or an arrest warrant is issued against you? The first thing that would come to your mind is to hire a lawyer, who shall provide the legal help. Often we come across situations where we find ourselves engulfed into legal matters. At these situations the best possible thing we can do is to find an attorney to cope with the trouble. The best place to find an attorney, among the various sources, is the attorney directory. Here the lawyers and attorneys are listed as per their specialization in different legal issues like registration, consumer protection, child custody, divorce etc. So whether you have any complain against a product, you want to file a divorce, or there is an arrest warrant for you, you can always seek Legal help from the true lawyers.

In our everyday life, we often come in close interaction with law and being a good citizen we must abide by the law of the state we live in. But sometimes we get a brush with the law like we get sued or sacked for no apparent reason. In the world of web you have ready access to any Lawyer Directory or Attorney Directory and when you feel the need for an attorney now you can just click one of these directories to find true lawyers and attorneys. Many lawyers are registered members of these online Lawyers directory and attorney directory, thereby providing us the most authentic and complete legal help.

The true lawyers apply the legal theories and knowledge to solve legal disputes and advance the interest of their clients who seek legal help. There are matters like registration and parking summons for vehicle owners and we need not always seek help from an attorney in such cases; we can always depend on self-help. But if the things go worse you must ask an attorney for legal help regarding the legal aspects of these issues. Sometimes it may happen that we have many ways to resolve a legal issue or that we are in jeopardy about what to do in a particular legal turmoil. In such a situation we can ask a lawyer about our queries on the specific legal issues or can hire a lawyer to present our case in the court. Entrepreneurs and businessmen usually prefer to ask an attorney regarding the intricacies of a legal issue before arriving at any legal decision.

For entrepreneurs and businessmen, legal help can be sought in matters related to estate planning, partnership deeds, financial agreements and business negotiations and transactions. Having wide knowledge about the law of the land and regular interaction with various legal issues, the true lawyers are the best professionals who can give expert advice to their clients and advance the interest of the clients. Professional legal help from the true lawyers can help us make the best benefit out of the rules and regulations imposed by the government.

Being a country comprising of fifty states, United States has a complicated legal system as all the fifty states have their own constitutions other than the common constitution of the nation. There are several laws that differ in different states, and it is not possible for a common man to know and understand all these law properly. For this reason we seek legal help from the true lawyers and attorneys whom we can find from the attorney directory or lawyers directory.

The directories help us to find an attorney from the state where we have faced the legal issues. Not every lawyers in a state deal with all legal issues; many of them specialize in different subjects like administration, transportation, tax, wills and probate, adoption, divorce, business laws etc. If we have some legal issues dealing with transportation law there is no point in going to an attorney who specializes in administrative laws or to ask an attorney specializing in divorce cases for the legal help. For this the Attorney directories provide a list of specialized lawyers who can be helpful for us in resolving the legal issues we have. After we find an attorney suitable for our job we can contact them and let the lawyer know about the legal issue. In the later stage we can ask an attorney to give expert opinion in this matter and with them we can even have the benefit of Attorney Referral service.

If the lawyer dealing with the legal issues feels that his or her opinion must be seconded by another attorney or that he or she is unable to find a solution for the legal issue, he or she may go for an attorney referral, i.e. they will refer another attorney to deal with the case. Generally the referred attorneys are very experienced and can provide the specific legal help. When the matter is related to tax planning, estate planning, drafting will or trust, business negotiations or personal matters like divorce or adoption, what is sought most is the legal help from the true lawyers.

When we feel that our reputation, finance or job is at the stake, we cannot help but find an attorney to provide us with the required legal help that will be beneficial to resolve those legal issues. With the online Attorney directory, an attorney can expect to be consulted 24 hours a day and seven days a week by the common people seeking legal help. This will add to the reputation of the lawyers. By registering in any lawyers directory the lawyers can expand their client base significantly. They can take the benefit of online chat to stay in touch with the client all the time to provide them with the necessary legal help. Also the clients can get in touch with a lawyer instantly if they feel that they need an attorney now.

All of us can have a close interaction with the law at any point of time. It is therefore necessary to know something about the law. When we are empowered with the law we can deal with many legal issues by ourselves. But if we feel that we really need legal help we can always bank on the true lawyers.

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